The concept of this site is: i – joao – com (municate).

1. Time is merciless. Consequences tend to be forgotten as only causes have a place in history. In art this means that only 6/7 artists in each generation tend to be remembered.

2. There are 210 000 artists on records, the biggest artistic output ever, yet critics are more ignored than ever. Our generation may be the least discerning so far.

3. Critic is often thought to be politically incorrect. Performance, graffiti and video, once mediums of protest, are now desired commodities.

4. Experts claim art investments return up to 260% per month while evidences show that even 9% per year is hardly achievable.

5. Museums plan their exhibitions to meet audience targets. Career planning among artists and art professionals are as strategic as those in the corporate world. Yet, all hold discourses on the purety of art.

6. Fire the debate about these and other paradoxes in the art market is the objetive of this website.

7. Your contribution is urgent.

§ One Response to Manifesto

  • Milly Mehoudar says:

    Olá João,
    Sou a favor da crítica , da oportunidade de expressão e isso até nos favorece ( leigos em matéria de arte) a entende-la melhor e saber diferenciar o que realmente vale a pena e o que é trash…
    Bacana o seu artigo, vejo que o seu trabalho está dando frutos não é?!

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